about the project
UPCYCLING

Antonina Sedakova started recycling materials and creating new products from them in 2021, although she has been interested in the topic of recycling since the beginning of her studies at Aalto University in 2015.

Both the designer's grandmother and mother were always fond of fashion. For this reason, a huge amount of fabrics, clothing and accessories have accumulated in the house over the years. Also, because of Antonina's passion for fashion and collecting vintage items, friends and acquaintances periodically donated or gave away items from their archives.


Since 2015, Antonina has been studying Fashion Design at Aalto University in Helsinki. While studying and living in Finland, the designer got to know the culture of recycling and sustainable consumption and disposal in the fashion industry in this country. Since then, the designer could not look differently at the production process of clothes, as she already understood the responsibility that she must bear as a fashion designer, creating something new that could potentially harm the environment if not done in a meaningful way.


Returning to Russia in 2020, Antonina decided to recycle as much as possible all the materials accumulated in her archive over her entire life. Thus was born a capsule collection of different assortments of clothes, which Antonina called "Recycling". Subsequently, the designer presented the collection at a garage sale at the Sevkabel factory, where all the products scattered in a matter of hours. The interest of the public in the topic of recycled materials into new creative products continues to inspire the designer to continue the practice of conscious production.

SPBU Fashion Day

In November 2021, Antonina was invited as a speaker at the "SPBU Fashion Day" event organized by SPBU. "SPBU Fashion Day" is a 2-day event, organized by Saint-Petersburg State University (https://spbu.ru/) for the students of the Fashion Department and the public. 6 experts in the fashion field came together to have a discussion about the topic of "Slow fashion" in Russia. One of the invited speakers was Russian fashion designer Antonina Sedakova. This video is the cut of this designer answering the host's questions. This video is in Russian, but with English subtitles.


Questions discussed by fashion experts:


1. Russia often has its own path and its own vision, even in global trends. Let's compare watches on the issue of slow fashion: what does this concept mean for each of you?

2. At what point did you notice the spread of the slow fashion phenomenon in Russia? How noticeable is it now in the fashion industry and for consumers, in your opinion?

3. What, in your opinion, hinders the wider popularity of slow fashion in Russia? What are the problems with this trend?

4. What are the disadvantages of this beautiful concept of slow fashion, responsible production and conscious consumption?

5. Another trend that is gaining popularity right now is digital fashion. In the context of our conversation today, do you think that digital fashion is the quintessence, the apotheosis, the destination where slow fashion is striving and we are with this trend?

6. What recommendations and advice would you give to those who are just entering the fashion industry, in any capacity, and want to follow the ideals of slow fashion?

Designer's grandmother Olga Nikolaevna Kazbekova is recycling old jeans. (St. Petersburg, Russia, 2021)

Selection of fabrics from the designer's archive for the recycling project. (St. Petersburg, Russia, 2021)

Antonina Sedakova presents the Upcycling capsule collection at the garage sale in Sevkabel Cabel Factory (St. Petersburg, Russia, 2021)

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