Skipping to December 2019 the collaboration between the Chinese fashion brand Exception de Mixmind and Antonina Sedakova was announced to be successfully completed, and the Unisex Collaboration Collection "Nüshu" was officially released.
The designer and the brand found it extremely interesting working together on this project, and are very excited to share the material on the collaboration.
Presentation of the prize to Antonina Sedakova by the director of the Festival Hyères, Jean Pierre Blanc. (Hyères, France, 2018)
Antonina designed several moodboards for the Nushu collection. (Office of Exception de Mixmind, Guangzhou, 2019)
The main source of inspiration for the collection was the city of Guangzhou. These are the personal photos of Antonina from the workbook of the collection. (Office of Exception de Mixmind, Guangzhou, 2019)
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Antonina created many illustrations for the work book of the collection. (Office of Exception de Mixmind, Guangzhou, 2019)
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After developing the concept of the collection, Antonina went to the production of the Exception de Mixmind brand in Zhuhai. Here the designer and the team at Exception de Mixmind worked on the creation of prints and cuts. (Zhuhai, 2019)
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Collaboration logo between Exception de Mixmind and Antonina Sedakova. (Guangzhou, 2019)
The presentation of the capsule collection "Nushu" was held in the center of Guangzhou. (Guangzhou, 2019)
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As part of the collaboration project, the Exception de Mixmind team and designer Antonina Sedakova organized a photo shoot for the final Nushu collection. Material for the lookbook was filmed, as well as for an artistic photo shoot on the territory near the production of Exception de Mixmind. (Zhuhai, China, 2019)
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The capsule collection was presented for sale in one of the major luxury brand malls in Guangzhou. All items in the collection were also available for purchase on the brand's Chinese website, Exception de Mixmind.
(Guangzhou, China, 2019)
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